You’re probably familiar with terms like graphic design and website design, but what
about user-experience (UX) design? What does this encompass?
UX strives to create interfaces that meet users’ needs, no matter what the
platform — website, mobile site or iPad app. UX designers translate business
goals into easy-to-use tools for users. They work meticulously, deliberately
and step-by-step to fulfill those goals.
For instance, when redesigning a website, UX designers consider the site from the user’s
perspective. They collaborate to organize the site map and then draw up graphically
spare wireframes to show where things should live, what the purpose of each
section should be, and the overall paths a user should follow — all while
regularly checking in with the programmers to make sure they’re not trying to
build the impossible.
Only after the website’s entire architecture is laid out does the graphic design
work begin. No one builds a house without a blueprint, and UX design is no
different. It lets companies focus on how customers will use their website and
ensures that few (if any) surprises will occur by the time a site launches
because the structure and flow were thought through beforehand.
David Yoon | Interactive Art Director