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January 2011 - Posts

  • Hey, what’s that thing?

    Jan 31 2011

    qrcodeIt’s a two-dimensional bar code usually called a QR (Quick Response) code.

    Created in the early 1990s for inventory tracking, QR codes are now used in B2C and B2B marketing. QR codes store information that can easily be deciphered by open-source software, readily available for all camera/smart phones. Marketers infuse the code with a URL, which sends the user to some compelling content (mobile site or video). Then they place the code in a print ad, an out-of-home ad or a billboard to allow user interaction. If you haven’t noticed them on advertisements around the country, you soon will.

    How does it work? Go to the app store on your smart phone and search for QR Reader. Download a free app and launch it. Point your phone’s camera at the QR code to the right to find the answer to this trivia question:

    Q. What ubiquitous, medical measuring device was invented in 1862 by Dutchman Hermann Snellen?

    Will Shepler | Team Manager

  • Delicious work with zpizza

    Jan 28 2011

    zpizzatasting

    The zpizza team recently had the tough task of tasting and testing all the offerings on the zpizza menu. The tasting included artisan pizzas, rusticas, pastas, calzones, sandwiches and salads - made with all-natural and organic ingredients, along with gluten-free, vegetarian and vegan options. All items combine select ingredients using award-winning skim mozzarella from  Wisconsin, certified organic tomato sauce, MSG-free pepperoni, additive-free sausage, and fresh produce. The dough is made from 100% organic wheat flour prepared fresh every day. Phew, all in a hard day’s work. 

  • What is user-experience design?

    Jan 24 2011

    You’re probably familiar with terms like graphic design and website design, but what about user-experience (UX) design? What does this encompass?

    UX strives to create interfaces that meet users’ needs, no matter what the platform — website, mobile site or iPad app. UX designers translate business goals into easy-to-use tools for users. They work meticulously, deliberately and step-by-step to fulfill those goals.

    For instance, when redesigning a website, UX designers consider the site from the user’s perspective. They collaborate to organize the site map and then draw up graphically spare wireframes to show where things should live, what the purpose of each section should be, and the overall paths a user should follow — all while regularly checking in with the programmers to make sure they’re not trying to build the impossible.

    Only after the website’s entire architecture is laid out does the graphic design work begin. No one builds a house without a blueprint, and UX design is no different. It lets companies focus on how customers will use their website and ensures that few (if any) surprises will occur by the time a site launches because the structure and flow were thought through beforehand.

    David Yoon | Interactive Art Director

  • The Phelps Group named to LABJ's 2011 Book of Lists

    Jan 18 2011

    Joe Phelps 2011 LABJ Book of Lists

    Joe Phelps and Matt Toledo, President and Publisher Los Angeles Business Journal at the Los Angeles Business Journal’s 2011 Book of Lists celebration at Club Nokia at L.A. Live. The Phelps Group was named once again in the top 10 independent ad agencies and PR firms in LA County.