IMC pioneers The Phelps Group embarks on yet another new frontier…well new for the agency, that
The Phelps Group team of athletes, the Phelpstars, is playing in the World Adult Kickball Association (WAKA) Winter 2012 kickball league. This is the agency’s first kickball team in its 30-year history, and we just completed game two in the CA Dogtown division.
So far the experience has been, at the same time, daunting and exhilarating, dotted with moments of fiasco and triumph.
The first two games were losses but the lessons and opportunities we’ve encountered are not lost on us. As a team, we imagine the experience likely mirrors that of our leader and CEO Joe Phelps when he first embarked on forming a truly integrated marketing communications agency with no departments or corporate structure pyramids.
Sure, Joe was leading the way for an entire industry and we are just one little kickball team in our small part of the world. But the learning curve to integration -- whether in an agency, for our clients or out onthe kickball field -- is no easy feat. We are riding that learning curve as the
Phelpstars and will keep you updated on our progress.
Games are Wednesday evenings, starting at 7p.m. at Stoner Rec Center. You can find us reliving our moments of glory at Busby’s West after every game.
Roxana Janka | Public Relations Specialist