Steve Jobs had it right so many times and in so many different ways. I recently stumbled on yet another way
his brilliance transcends his untimely death. Here are my five favorite rules the Oracle of Palo Alto followed when selling his ideas:
Write a single sentence description for every idea.
Concise enough to fit in a 140-character Twitter post? Now that's strong. Create a villain — a problem in need of a solution — that allows the audience to rally around the hero.
Let that hero be you and your product/service. Stick to the rule of three.
Divide the presentation into three parts (four at most), as your audience is only capable of retaining that much in their short-term memory. Create visual slides.
Steve Jobs didn't use bulleted lists. Instead, he relied on photographs and images. When he unveiled the Macbook Air, Apple's ultra-thin notebook computer, he showed a slide of the computer fitting inside a manila inter-office envelope. That said it all. Make numbers meaningful.
If we forget to put large numbers into a context that is relevant, they'll be lost on the audience. The bigger the number, the more important it is to find analogies or comparisons that make the data relevant.
It all really adds up to simplicity, which by now we know is the mantra behind almost every success we see in the world — from technology to clever advertising to making a real impact. Give it a whirl for your next big presentation.