For media inquiries, please contact:
Judy Lynes

310-752-4400 x124

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August 2014 - Posts

  • Knowledge Tap is Back!

    Aug 21 2014

    Join us Aug. 27 as our panel of experts lend insights on travel and tourism marketing. RSVP here:

  • Six Tips to a Legendary Media Briefing Book

    Aug 15 2014


    For a brand spokesperson, embarking on a media tour through the media mecca known as New York City can be a bit like a literary quest, filled with adventures, tests, and hopefully, rewards. Just like in great literature, the hero does not go it alone, typically enlisting the help of a trusted partner to provide counsel and support throughout the expedition - someone who knows the terrain and ensures that the hero remains on course.

    As a PR pro, this is your role on a media tour. Armed with the media briefing book (or as we like to call The Book), you’re the guide as you journey through press kingdoms like Conde Nast, Hearst and Meredith. The Book contains essential information that a client will need for media interviews – from the schedule and reporter profiles, to suggested talking points. Your presence boosts confidence and productivity, helping clients cleverly match editors’ stories with their interests.

    Our tips for a briefing book worthy of legend:

    1. Subscribe to each publication you’ll be meeting And read them! Include details about regular sections and columns, tone and layout of the publication to ensure targeted story recommendations to the editor or reporter.

    2. Generate a profile for each reporter/editor – With a short bio, topics they cover, interests and past positions. Bonus tip: review journalists’ Twitter feeds to check which stories they’re retweeting – this can offer a fuller picture of their interests. The goal here is to offer clients a snapshot image of who this editor is and what they’d enjoy speaking or writing about.

    3. Include the journalists’ recent articles – To determine preferred story angles and writing style.

    4. Include articles similar to your pitch angle – If the client’s goal is inclusion in regular features, themes or annual guides, make sure to incorporate similar stories from past years.

    5. Review the editorial calendar – Knowing what features are planned will help you find client opportunities that fit the client’s brand (and it helps journalists with their assignments!)

    6. Draft speaking points – Based on your research, recommend talking points and key messages for your client. Suggested talking points for each publication should vary and speak to publications’ regular features and sections.

    The Book should enable your client to boldly walk into each meeting and have a smooth, knowledgeable desk-side conversation with each reporter or editor they meet. Just as Samwise supports Frodo; Hermione and Ron help Harry; and Dr. Watson stands by Sherlock Holmes, PR professionals must take on the role of literary sidekick, offering clients the best chance at a successful media tour with a detailed, well-researched Book.


    Connie Kwon - Public Relations Coordinator

  • Thoughts from a Lefty on Left-Handers Day

    Aug 13 2014


    Hello Fellow Southpaws,

    You know, for centuries, we lefties have been given the shaft. We're outnumbered, looked on with ignorant curiosity with questions like, "How do you function with your left hand?" and we're constantly reminded that this world is not ours. We drive on the right side of the road (in the U.S.), we walk on the right side of the sidewalk (if we have manners), we swear oaths with our right hand on the Bible, we use right-handed notebooks and get the metal spine imprinted on our arms. No one refers to anyone as their "left hand man" nor is it viewed as good to be "seated at the left hand of the Father." Drivers can take right turns on red, but us lefties have to sit and wait our turn. I know it's for our safety, but damn it we deserve the same rights. Look at that! It never ends…

    The solace I take regarding left and right is that the world is full of rights, which makes me happy to be left. We're unique. We do things differently than rights and we excel in creative, competitive and commanding positions. Barack Obama, Michelangelo, H.G. Wells, Tom Cruise, Robert Plant, Sandy Koufax; these are some badasses. And, you know what? They're all lefties.

    So today, I raise my left hand to those who know what it feels like to purchase lefty spirals, golf clubs and baseball gloves, and to sit in the middle of the table and find it impossible to enjoy your meal. I'm a lefty and proud to be in good company.

    David Tibbets - Editor

  • How to Succeed by Really, Really Trying

    Aug 08 2014

    A frequent question I get asked is “What suggestions do you have for how I can be successful at Phelps?” Here are a few:

    Don’t just do your job. Be proactive, entrepreneurial and self-starting. Think of new ways to help the agency do better – and you’ll do better.

    Speak up and speak out. Don’t be a shrinking violet. Make your voice heard and your presence felt. Your thoughts and ideas can make us all better.

    Don’t be afraid to ask. If you don’t know the answer to something, ask questions. Of your coaches, team leaders, fellow associates. Our open culture is all about sharing, learning and growing.

    Feed your curiosity. The more you know, the more you grow. Visit museums, go to movies, read books, meet new people, surf the Internet – and share what you’ve learned to feed our curiosity.  

    Raise your hand. Wherever, whenever and whatever the need, be “the go-to person” your teammates can rely on to help out in a crunch.

    The bottom line is that our agency imitates life in many ways. Our lives as humans require the same curiosity and entrepreneurialism to succeed, and many define achievements as having made a difference to other humans. We believe that everyone in this place can make a difference And the more of a difference you make, the more you will succeed.

    Howie Cohen - CCO