"Culture" is Merriam-Webster's word of the year
. Now, why is that? Well, as a millennial navigating real life, I've come to realize how culture shapes my professional acumen and career path.
While attending grad school at New York University, I spent endless nights at Bobst Library researching scholarly sources for my thesis topic: best practices for implementing culture as a business strategy to impact agency performance and retention. A mouthful, I know. Nevertheless, my research on the topic of culture revealed countless literature to sift through. Before ever stepping foot in an agency to earn my stripes, I learned how company culture plays a pivotal role in its business function, employee performance and creating value.
Culture is the core that drives an organization’s successes and losses. At Phelps, I experience firsthand how it cultivates in our flat structure. Transparency, autonomy, feedback, no silos and great people — just to name a few — are the pieces that forge together to create value in the work we produce for our clients and to nurture our team members’ growth. It's not the ping-pong table or the magical cabinet of beer that opens when you complete your timesheet on time; culture is selecting the right people who will fight a good fight to keep your clients’ business and who are aligned with your agency’s mission and values.
We can all agree that culture is cool and earned its rightful place as word of the year. I cannot predict whether “bae” will take the top spot in 2015, but culture will continue to be an exciting, controversial and thought-provoking topic of conversation for many years to come.
Matt Burnam - Public Relations Coordinator