Attracting qualified leads to your brand through inbound marketing — the owned and organic content your brand publishes itself — isn't easy. Your team dedicates hours to writing for your company's blog and social channels, but still you don't see an increase in website traffic.
The solution to your problem could be as easy as incorporating these best practices:
- Content is king. Create quality content that answers your target's basic questions about an interest in your industry. Make your content shareable, with information that makes them look smart to pass it on. Add infographics, images and video that will capture their attention.
- Map the buyer's journey. Address their needs at the right time. Talk to their pain points at the exact time they are experiencing them. Remember, your current customers were once strangers to your brand.
- Personalize the customer experience. Have a one-to-one conversation with each person who consumes your content. Talk specifically about their most pressing issues. As you learn more about your prospects over time, you can better personalize your messages to their specific needs.
- Use multiple channels. Inbound marketing reaches people where they are. Share your content across multiple channels, paying special attention to those that your primary target frequents.
Multiple inbound tactics that work in tandem — and are driven by strategy — can help you reap the benefits of a pull marketing strategy.
Tonya Walker - Marketing Automation Manager