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Retargeting: They Love Me. They Really Love Me.


It's one of the great sales conversion tools of our social age.

Retargeting. You visit a website and it sneakily drops a "cookie" on your computer that tracks you across the Internet; only to follow up later with helpful reminders to buy, buy, buy.

Some people think it's creepy.

I think of it as helpful suggestions from people who really care about me.

Last month, a pair of Donald J Pliner shoes popped up (again) on Facebook. Trendy orange soles aren't exactly my style, but I grabbed them up for only $200.

iTunes loves my taste in music. When I buy one song, they tell me about twenty others they're sure I'll enjoy.

I'm now spending $100 a month on music I never listen to.

Just today, a $2,000 trail bike appeared on my Facebook page. The only trail I ever ride is the sidewalk to Starbucks. But if they're so sure I'll love the dirt, who am I to argue?

They love me, they really love me.

Howie Cohen - Chief Creative Officer

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Anonymous said:

I really enjoyed reading this. Glad they really like you, but save some money for our next 1-2-1.

March 17, 2016 10:44 PM

Anonymous said:

Wait - buying $100/month of music you never listen to is a good thing?

March 18, 2016 6:09 PM

Anonymous said:

Can't wait to see you sporting those chic

Orange shoes while riding your manly mountain bike

To Starbucks

I love you I really do

March 18, 2016 7:05 PM

Anonymous said:

You made me laugh, Howie! Hysterical!!! Especially the orange soles.

March 19, 2016 1:19 AM

Anonymous said:

Great perspective, Howie --

Have some fun. Visit real estate sites for homes that run $25 million plus. That's a whole lotta love . . .

March 30, 2016 9:58 PM

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